10 Simple Social Media Strategies for Busy Small Business Owners
Feeling overwhelmed by the thought of managing your business’s social media? You’re not alone. For many small business owners, finding time for social media amidst a busy schedule can feel like an impossible task. But it doesn’t have to be that way. In this blog, I’ll share 10 straightforward strategies to help you maintain a strong social media presence without sacrificing too much of your valuable time. By the end of this, you'll have actionable tips that you can start using today to see immediate results.
Let’s jump straight in:
1. Schedule Your Posts in Advance:
Consistency is key in social media marketing, but posting in real-time isn’t always feasible. Use scheduling tools like Meta which is FREE and absolutely perfect for small businesses, or set up Later to plan your posts ahead of time. Dedicate one day a week to schedule all your posts, ensuring that your social media remains active even during your busiest days.
2. Repurpose Existing Content
Don’t reinvent the wheel for every post. Repurpose your existing content by turning blog posts into social media snippets, creating quote graphics from articles, or sharing old but relevant posts. This saves time and maximises your content’s reach. You want to be reaffirming your core messaging, not creating new messages every time. Flip it around and reframe your content to keep your messaging consistent.
3. Utilise User-Generated Content
If it’s relevant, encourage your customers/clients to create content for you. User-generated content (UGC) is not only a time-saver but also builds trust with your audience and a lot of the time, social proof is what drives conversions. Share testimonials, photos, and reviews from your customers on your social media channels.
4. Batch Create Your Visuals
Creating visual content can be time-consuming. Start with a set of designed templates already in line with your branding and batch create your graphics, photos, and videos in one go. Use tools like Canva for graphics or schedule a single day for photo and video shoots. This way, you have a ready-to-use library of visuals. For the week, I save all my content in the same Canva file, it helps me see the overall visual vibe for the week!
5. Focus on One or Two Platforms
It’s tempting to be everywhere, but spreading yourself too thin can lead to burnout. Focus on one or two platforms where your audience is most active. Master those before expanding to others. I focus my time on Instagram and I also extend to Facebook. But start somewhere, where your audience hangs out would be the best place!
6. Use Analytics to Guide Your Strategy
Regularly review your social media analytics to understand what’s working and what isn’t. Platforms like Facebook Insights, Instagram Analytics, provide valuable data to help you make informed decisions. Need a hand? Look into my Mini Audit and let me do it for you, you’ll get a report and a video explaining the results. For $249 this is a comprehensive way to get to know your Insights. Reach out here. (No pressure of course).
7. Engage with Your Audience
Engagement goes beyond posting content. Respond to comments, answer questions, and participate in conversations. Engagement fosters community and shows that you value your audience.
8. Automate Where Possible
Use automation tools to streamline your social media efforts. Tools like Zapier can automate repetitive tasks, such as sharing blog posts to social media or sending out welcome messages to new followers. But there’s also ManyChat for sending links and responses and Dubsado to manage your enquiries that come from social media.
9. Invest in Resources to Support Your Journey
Investing in resources like courses, tools, and professional support can save you time and help you stay on top of your social media game. Whether it’s my content planning bots, a scheduling tool, or a professional social media manager, the right resources can make a significant difference in your social media strategy. I am no good at the finance management for my business, so these are the resources that I personally invest in!!
10. Keep Learning and Adapting
The social media landscape is always changing. Keep learning about new trends, tools, and strategies. Attend Masterclasses that align with you, read industry blogs, and stay informed to keep your social media strategy fresh and effective. But if you need support, there’s always the option to reach out for 1:1 guidance and support.
Managing social media doesn’t have to be overwhelming, even for the busiest small business owners. By implementing these 10 simple strategies, you can maintain an active and engaging social media presence without sacrificing too much of your valuable time.
Start with one or two tips and gradually incorporate more into your routine. Before you know it, you’ll be a social media pro!
If you found these tips helpful, share this post with other small business owners and leave a comment below with your favourite social media strategy to help others. We’re a more is more community around here.
Love ya!
Jac x
